Episode Transcript
[00:00:13] Speaker A: You're listening to the Brand Alchemy Podcast with your hosts Jared Asher and Jarrod Brake, where we uncover the stories and truths of real entrepreneurs and their journeys of growth and brand transformation. For more information, go to www.timelesscreative.com.au/boardroom
[00:00:35] Speaker B: Hey everyone, Jared Asher Herring here. Welcome to the Bread Alchemy podcast where we uncover the stories of entrepreneurs who've transformed their visions into reality. I'm the co. I'm the host, Jared. And we are joined by our co host, Jared Brake.
[00:00:50] Speaker C: Hey everyone. Jared here. Thanks for joining us on another episode. Great to have you here. So each week we share the breakthrough moments, hard won victories and strategic insights that turn ambitious founders into market leaders.
[00:01:05] Speaker B: Did you know that 90% of all brands sabotage their search visibility by not working on their brand communication and their SEO? This means they're invisible and their competitors typically dominate the market. At Timeless, our agency, we're here to change that. Jared and I are brand marketing architects and we work with scaling brands to help them create market share by optimizing their communication online and their SEO strategy. If you'd like to fix this problem, here's how we can help you. So each week we offer businesses the opportunity to unpack their businesses with them and put together a plan to help them generate new and repeat business sales and market share. We do this by sitting with them, learning about their journey, learning about where they've been, where they've come from, and we put together a marketing plan that supports them in their growth. If this is what you're interested in, all you have to do is click on www.timelesscreative.com.
boardroom. Let's get into it. Today we have a special guest by the name of Eloise Power. She likes to go by the name of Elle. Elle, how are you going?
[00:02:09] Speaker A: Good, thank you. How are you?
[00:02:10] Speaker B: Really good, thank you. Thank you for joining us today.
[00:02:13] Speaker A: Thank you for having me.
[00:02:14] Speaker B: You're joining us from the Sunny coast, correct?
[00:02:17] Speaker A: Yes.
[00:02:18] Speaker B: Whereabouts?
[00:02:20] Speaker A: Kawana Island.
[00:02:22] Speaker B: Yes. So, guys, this is Elle. She is a Sunshine coast wellness specialist in the areas of nlp, timeline therapy, yoga, meditation and breath work. And she has something unique we want to share with her today. She has got a really good story and we'll go into that in a moment in the areas of water and free diving, how she integrates this with her methodologies and modalities. So looking forward to hearing a lot about this today, Elle, looking forward to sharing it. All right, let's get. Let's get into it. So yeah, share with us a bit about where you've been what's inspired this journey. Tell the listeners exactly who you are, what you do.
[00:03:00] Speaker A: Awesome. Thank you. So I was. My name is Elle, obviously. As you know, I was a teacher for 21 years in the classroom, both primary and high school. Basically, I got to a point in my career where I just hit a major depression and realized that there was just more to life than walking around miserable every day. So I decided to leave.
Three years on, I have built a freediving and mermaid business where I basically take my point in time of going into this depression, integrating a blackout that I had in the surf to allow people to overcome hurdles within their life. So that.
And I. I use the water basically to do that so that people can lean into those pains and those triggers and not have it as a point in their life where it stops them from doing anything, but instead it empowers them and encourages them to grow even more into their true selves.
[00:04:03] Speaker B: Love it. Yeah, it's interesting, Elle, we were just talking before we pressed record. Right. And. And we're talking about a little bit about your story and where you've been and. And I really want to. I want to learn. And I'm sure the listeners will be super keen to listen to this as well. Yeah. You mentioned you had an incident that happened at Alex or the surfing at the bluff. Do you want to share about that? I'm really interested to hear that.
[00:04:31] Speaker A: Yes. Yeah, I'd love to. So I learned to surf a bit later in life and I grew up as a water baby, so had no fear around the water. I was just dived straight into anything. So I paddled out from the bluff one day on my own, which you probably shouldn't ever do, and I paddled out the back and thought I got out the back and I was, you know, a little bit puffed and a little bit stressed because I didn't want to be washed up onto the rocks. And then a great big set, straight set came through and I went to duck dive under it, and I obviously didn't duck dive it properly, and it held me down. And I went through many things while I was in this whole down thinking, it won't last long. Just relax. Look for your board, don't kick your legs. I went through many, many minutes, actually, of these mental things that I should be doing. And eventually I hit a place where I kind of was defeated and I lost consciousness under the water.
And then something inside me, like an adrenaline hit woke me up and I had enough, you know, life force energy to get my head out of the water and I took a few breaths and duck dived a couple more waves. I was orientated, I grabbed my board and when I went back into shore, I sort of was shaking. And my first thought was, I nearly never know. I nearly didn't see my kids again. And I was a couple hundred meters down the beach. So I was underwater for a really, really long time. And basically what that did to me was create a huge fear of even standing in the water. Like I just couldn't get in the water after that for two years.
I eventually hit a point where I was like, I can't have this in my life. Water is. Means the world to me and I need to somehow get back in there. So then I found a really good friend of mine that's been friends with me now ever since I did his freediving course.
And yeah, I just started leaning in and learning how to free dive to overcome those fears and those blocks that I had around being in the water.
[00:06:26] Speaker B: Wow. Yeah, I. It's interesting you say the story and personally resonates with, with me because, you know, when I was just A quick little story for you as well. When I was 14, like you, I've been in the water my whole life, been surfing since I was. Since I was 12. And I remember I was out surfing at mar and I was paddling out and it was quite solid that day, like sort of maybe 4 to 6 foot, pretty decent size. Anyway, I took off a one wave and went straight over the falls and got, you know, held down. I was only little as well. And when I came up set, landed on my head, I got absolutely railed, I got rolled around my leg, got wrapped in my leg. And then I thought that the board was going to take me up because my leg wrap was so far down, so, so far wrapped around my leg. My board was obviously completely underwater. And then I came up finally and another set smashed me straight away when I came up. And that was like probably 30 seconds in the wall underwater. And this time it knocked me, knocked me for six. Board snapped, leg rope snapped. And I was shaking, rolling around like crazy. And I thought I was coming up to the surface, but I actually was going underwater further and I had this sort of moment where I was thinking to myself, am I actually going to come up here? I better start saying my goodbyes because I don't know how long I was underwater for, but it was a very, very long time. Anyway, I finally came up just completely out of breath and just like struggling. Anyway, I'm getting back to the beach, swimming back to the water. I got to the sand. I'm sitting there thinking, that was so heavy. That was like, in my opinion for that time, that was like a near death experience.
So I guess what I'm saying is I fully can understand what you went through at the bluff there. It's scary stuff, isn't it?
[00:08:08] Speaker A: Yeah, it actually sounds very, very similar, to be honest. And then, yeah, you just get these markers in your brain where you're like, I am not doing that again.
[00:08:16] Speaker B: Yeah, absolutely.
[00:08:17] Speaker A: Totally near death experience. Yeah. The scariest part, I think, similar to your story was like, I decided that I should open my eyes and see where I was and I couldn't see the surface and I couldn't see if I was going up, down or sideways. Yeah, I think it was that point that I gave up. I literally, that's when I lost consciousness. I kind of floated off into this, you know, blissful abyss, I actually call it. I was like, it's actually, I'm just saying good night.
Yeah. The universe has other plans for us though, right? I was, you know, I'm not sure if it was like my mum was on the other side and she was like, mate, it's not your time. Like, wake up. And I just had this huge burst of adrenaline and I woke up and fought for my life and got out of the water.
[00:08:58] Speaker B: Yeah, yeah.
[00:09:00] Speaker C: And you mentioned being in that state of kind of defeat, which I guess is very similar to a state of overwhelm which, you know, a lot of people in business can find themselves in. I guess in, in your experience, being in, you know, understanding those stages of like, defeat is a, you know, quite a heavy stage. What, you know, what did that, have you learned from that and from your experience, you know, what would you pass on to others from that experience?
[00:09:27] Speaker A: So I feel like it's okay to feel like any of these emotions we get as humans, it is totally okay to feel like that and to realize that you can sit in it and process it for as long as it takes. There is no timeline on that and eventually you need to lean into it. So as humans, I feel like we avoid discomfort. We avoid fear and pain and all those things. And you know, discomfort in business is trusting that it's going to work or not work. And the fear of the future and financial future, same in being in the water. The fear of the future is the surface. You know, you don't know how, you don't know how long you're going to be sitting in this shit for. Basically, excuse my language.
So it's about leaning into that discomfort and not letting it defeat you. And when you are ready, let it empower you and rise like a phoenix out of that discomfort and feel that you are more than that event that happened in your life. And that we can do anything and we can get through everything, but also living in harmony with those parts of us that we take on basically, that are there to protect us, but then we avoid them. So it hurts to lean into those emotions and those feelings. But what hurts more is, is not. Is not living a life past that point.
[00:10:45] Speaker B: Amazing. So being that you've been through that experience, and obviously it was a heavy one at that, what has been, you would say, the catalyst from that experience to start a business? What inspired you to go, yeah, I need to start a business? How did that all talk to each other?
[00:11:05] Speaker A: So with the freediving stuff, obviously I have a passion for the ocean, but the free diving stuff, I just kept having to lean into this comfort and get through barriers under the water. The more and more I progressed and what I learned from freediving is how limitless we are. Like, it doesn't matter where you are on your journey, you can always grow in terms of a breath hold and depth. Right. And then that directly relates to our life on land. So no matter where we are in our journey, we can always grow and learn. And we are limitless. And just because we hit a boundary or a block doesn't mean it stops us there. It means we should, should just keep growing and learning. Like, there are free divers out there who can dive 135 meters down on one breath and hold their breath for 12 minutes, like we are limitless beings. And I feel like free diving really teaches us that in the water as a fun, adventurous activity, but also shows us that that is who we are on land also.
[00:12:02] Speaker B: Amazing. So when you're working with your clients, like, what have you is. I guess my question here is, being that you're multifaceted with your approach as a wellness specialist, what sort of modalities do you walk people through just so the audience can understand a bit about what makes it different? And the integration of the freediving, how does that all talk to each other as a business with your clients?
[00:12:29] Speaker A: Yeah, so it's really multifaceted. So we start from a very logical scientific approach of, like, teaching people about what happens scientifically in their body when they hold their breath. Then we move into the more like practical elements of freediving. And then eventually when we get people's faces in the water and they're lying still, your shit comes up and people struggle and then they get all these emotions or other angry or whatever. So it's about moving people through those. Freediving is a really mental sport. It's. You don't need much physical activity. It's all in our mind. So the mindful stuff with yoga, breath work, the NLP and timeline therapy and the. And the very targeted questioning really helps people open their mind to be more expansive, more curious, more soft, so they can lean into that time where it's uncomfortable holding their breath in the water. So basically, you make them feel safe, you make them feel empowered. You logically tell them that, show them that they can do it and then. And then what? The last element that always opens up people's mind is the questioning. And that comes from, I think, an experience of being an educator and reading people and, you know, kids in particular don't tell you stuff. So you have to be able to read them and read the room and know what to say at the right time. So I often just ask people questions when I see them going through what they're going through, and ask them what they want and how they want it to be, and then give them a question that really hits them between the eyes and they just go, oh, I didn't think of it like that. And it softens them up. And I'm telling you, one question can make a person go from I can't hold my breath more than 45 seconds to I got to three minutes in the very next breath hold with one question. That is like. It is amazing.
[00:14:26] Speaker C: Yeah, it's. It's incredible how much of a shift that can make. I'm wondering for the listeners, I guess, listening today, for anyone that's kind of feeling, you know, that is living with a lot of, you know, uncertainty. They're feeling kind of stuck in their life right now. Would there be like one step that you would kind of say to them they could maybe take action on today that would help them, like right now?
[00:14:49] Speaker A: Yeah. So same with the stuff in the water and with land. So we have two states. It's contraction or expansion. And when people are stuck, they're really contracted and hyper vigilantly focused on one thing. And so the question to open people's mind to softness and to expansion. So I guess it's different for everyone, but I would be like, you know, what am I not seeing in this opportunity right now? Like, if we're focusing on one thing, we're just not seeing the other possibilities there. So what am I Not seeing is, is a good one. Another one is just to wake up and be like, what miracles can happen today? Or what kind of joy and love can I find in today? Because our raz scientifically will just go looking for the questions that we ask our brain. So our brains are wired to be curious. So if we're asking questions that are open ended, our brains will find the answers to the questions that we ask. So just, you know, targeting those little things you know are really, really good and beneficial in the immediate now I.
[00:15:54] Speaker B: Guess I love that in regards to the, the free dive and mermaid instructor area. So when you're question for you, when you're working with people, so let me get this clear process wise, you work with someone on their logic, asking the right questions, which is the modality of, you know, the coaching consulting area. Then you'll take someone to the beach and then you take them through the freediving experience. Is that what you do? Am I correct?
[00:16:25] Speaker A: So how it works is you sign up for a course, Your freediving is two days, Mermaid is one day, but can turn into two days.
They get a PADI certified eLearning course to learn and go through on themselves. Then we meet either in person or online and we run through the art and science of freediving and mermaiding. Then after that we do a breath workshop and a meditation for diving. Get people in the pool to practice their skills, talk about safety, movement, those sort of things, work through their mind if they're struggling with the breath hold, work through practical techniques and then after that that's day one and then day two for free diving. We take them out into the ocean to practice their skills in terms of diving, deep and equalization, relaxation, things like that, overcoming.
It doesn't matter who I get, whether it's a burly man or a girl or a child or it doesn't matter who they are. Everybody seems to face some anxiety and fear somewhere, whether it's just being in the open ocean with no bottom or whether there's a bit of chop or whether it's not as calm as the pool or whether it's trying to dive deep or equalize or hold the breath. So it's just work making people, helping people feel really safe in their own skin and their own body. Not forcing anyone to do anything they don't want to do and overcoming that for them because they've signed up to, for whatever reason they've signed up. And so I'm there to help facilitate what they want and how they want it to be.
Yeah. And so the same with mermaiding. So we do it same all that process in the pool and then if they want to take it into the ocean in a mermaid tail and a monofin, they can. And mermaiding is more about the performance under the water, holding your body, feeling beautiful within the grace of underwater and versus the free diving is more about diving deep, being with marine animals, you know, things like that. So there's a little point of difference. And one's in two fins and the other ones is in a monofin.
[00:18:25] Speaker B: Yeah, it's very unique, isn't it, Elle? I really like it. It's, it's, it's. I mean, look, just full transparency here for everyone that's listening. I've got a coaching background as well. I did my executive coaching masters in 2012 and 13 and 14 for that matter. So I've got an extensive background in the coaching industry and realm. But when I see something that's different, it's, it always piques my interest to see what they do and how they do it. And I really, I can really see that what you're doing is unique and I, it's quite fascinating for me to even hear what you're saying. And I think that a lot of people, and I want to ask you the question, but from what I'm hearing, a lot of people can get a lot of value out of this experience because it is experiential learning as opposed to just sitting with someone and unpacking it with them and helping them achieve what they want to achieve, which is more the coaching area. But you do something different and that is taking through people an experience that helps them experience a shift and transformation, which I think is really cool. Yeah.
[00:19:28] Speaker A: I feel like you can meditate all you like on land. Get your face in the water and you'll know what you're missing.
[00:19:35] Speaker B: Yeah, yeah.
[00:19:36] Speaker A: Like it's, it's like effort over results, basically. Like you could meditate for hours and hours and not realize that your brain is overthinking still and you have time to bring it back to nothing. Whereas get your face in the water and it's meditation on steroids. I love that you have to clear your mind and you have to be able to put all that, you know, woo woo stuff into practice otherwise you're not going to be able to hold your breath and get success and feel empowered and all those things.
[00:20:01] Speaker B: And from, from a like your, your client's perspective. I mean I've had, have you got any really good case studies that you can remember and say, oh wow, that was like, that was amazing. They've changed their life or what. Have you seen any specific outcomes from some of your clients?
[00:20:13] Speaker A: I see them every day. I see people grow in the immediate time that we're there.
And sometimes I'm like, I'm not sure how they're feeling and reacting. And then by the end of the day, the feedback that I get is like, thank you so much for making me feel safe. You know, you've changed my mind. As in, you've changed my life, not changed my mind.
You know, they were like, I just had no idea I could, I could even do this. And I just feel so empowered. I feel I could go out into the world and achieve and conquer anything.
And it's. It's kind of really addictive too. So people always come, you know, come back. It's, you know, it's a very good repeat business because it is limitless. You can just keep going down the track in terms of, you know, changing that. I just remain friends with, with most of my clients and see their journey and watch them, and it just brings me joy to see how much they learn and grow in this space and how it then affects their life on land.
[00:21:20] Speaker B: I love that.
All right, now, talking a bit about.
We've discussed a bit about your story, and I do have one other question, just so for the listeners. Get full scope. You mentioned to me previously or to us that you were an educator. You were a teacher at a large school on the Sunshine coast, and obviously you went through that incident that happened at the bluff, and that was what inspired you to start your journey as a coach or specialist. So what was the thing back then as a teacher or. Tell me a bit about that background. What inspired you to leave that world so you can focus on something different?
[00:22:02] Speaker A: Yeah, great, great question. It was a pivotal point in my life. I just want to preface by saying I have always been the happiest person on this planet. I've never experienced mental health at all.
And everyone used to say, you know, you light up the room and you make my day every time I see you. And I'm like, oh, thank you. You know, it's lovely.
And I was very successful in my career. I not only was a classroom teacher, but I was on the board of Queensland College of Teachers, representing all the state teachers in Queensland. I was directly answering to the Ministry of Education. You know, I had a really high profile corporate role as well, and assessing other teachers and whatever. And then it just, one day I got a couple of classes of kids that were really Badly behaved. And I just like started to struggle and it just compounded on itself. And I'm not the kind of person that would give up. So I would try harder and try harder and support more people and, you know, kept just trying harder and eventually it was just wearing me down. And I got to the point where I was just crying every day. Like I'd hold it together at school and then just crying every day. And there was a couple of pivotal moments in the classroom where I displayed my own behaviors that I wasn't proud of and that I thought I'm actually losing myself and I'm losing control of myself. And I got to a point where I hit a very deep, dark depression and I started looking for ways not to go to school. So I wanted. Basically I wanted to end my life. And I had two children in my life who relied on me. And it gotta bring. It gives me emo. It's quite emotional even talking about it. But I just hit a point where I realized that life is too short to walk around every single day feeling like you didn't want to be here.
So I eventually reached out to a girlfriend because, you know, as humans, I think we feel like, you know, we have to do this on our own and we have to get through it. And you feel like you can't reach out and I'm getting emotional, but you can't reach out and, you know, ask for help when you actually really need it. So anyway, I told a girlfriend and she told me to leave work immediately and go and see a doctor. And I did. I took her advice because I knew I wasn't. It wasn't okay.
And basically my doctor had known me for many, many years. He was very passionate about how broken I was, and he gave me some time off work. And just working through that, I just realized how much of a depression I was in. And it took me probably 12 months of not even been able to get out of my house and out of my bed and feeling ashamed of being. Any moments of happiness? Well, because I felt embarrassed about, you know, leaving this high profile career. And it was my whole identity and it's all I knew I had to be. Since I was a child, I wanted to be a teacher, right.
And eventually I just leaned in and, you know, did everything I could to look at what was happening and how I wasn't okay with where I was at and just full acceptance of I'm not okay where I'm at. And now I have to go through the pit basically and.
And get through it. So that this didn't destroy me and this wasn't the end of me. And there is more to me than that career and this depression.
So, yeah, so I. Then I just, you know, slowly, slowly leaned in and did everything that I could and also did a lot of nothingness, which actually helped me. Like, we live in this really busy world where we just think we have to do more, be more, have more. We're not enough.
And from doing nothing and from sitting in that nothingness and stillness and that depression, it was a real gift to show me what we have to do as humans to get through this busy life. And, you know, it's not worth it. So living the life that I live now is good for me, and it's good for my family. It's good for society, because I can help others, you know, either get through a depression that they're in or avoid one that they might be heading towards, because life, it's. You know, it's not worth it. Having things in our life and labels and identity, it's. There's. It's not worth it. The. The most important thing is that we feel okay, that we experience and build in rest and stillness into our day, connect with other, connect with ourselves, connect with nature.
And we do have time, even if we are busy. We all have five minutes to take, to breathe, to be still, to connect in. And it's not for an avoidance tactic. It's a leaning in so that we learn and grow for ourselves and for others and our families.
[00:26:57] Speaker B: Wow.
What a story. What a journey.
[00:27:00] Speaker A: L. Yeah, yeah, is. It's been a journey.
[00:27:05] Speaker B: Thank you for being so open and honest and raw. I really appreciate that. That's.
[00:27:10] Speaker A: Yeah, you're welcome.
[00:27:11] Speaker B: It's amazing to hear stories because we've all got a story, right? Like, we've all got a background. We've all come from somewhere. And this, what this whole podcast is all about, this whole interview process for us is. Is uncovering that, because from what we've seen over our journey as entrepreneurs ourselves, we've seen what really creates change and transformation is all the cool stuff that happens is great, like all the successes, but really the catalyst for change is the deep stuff, the stuff that's really caught us up. It's what has created who we are today. And to hear where you've come from and to hear where you are now and what you're looking to accomplish and how you help people is really inspiring. So thank you for sharing that.
[00:27:49] Speaker A: Thank you.
[00:27:50] Speaker B: Appreciate that.
[00:27:51] Speaker A: Thank you so much. And thank you for even having me I'm really grateful to even be heard, so I love that. Thank you. Yeah.
[00:27:58] Speaker B: Awesome. Awesome. All right, well, now that we've understood, you know, your past, to understand what you're doing with your business. So I suppose I just want to understand for the listeners are listening, you know, where are you going with the business? What's your next step? What's your big idea for say the next 12 months or two years or whatever?
[00:28:15] Speaker A: Yeah, amazing. So obviously we know we do the courses on the weekends, we have retreat. So that's already been built into the business for me. I would like to go into the space of.
It's the same space, but, you know, not using. Not always using the ocean and my physical body. So like that the concept of one to many. So I would love to be able to share these, my story and my words to more people on land and then encourage them, whether it's with me or another company or wherever they are the world, to go and find a free dive instructor or a mermaid instructor and get your face into the water and experience for yourself. Like just have more people, you know, experience this, you know, this amazing sport and adventure that we can have and just to lean in, encourage more people to lean into that discomfort just through, you know, talking to, To a larger audience, if that makes sense.
[00:29:21] Speaker B: It sure does. It's transformational. By the sounds of things and what you've shared with us, it sounds like it's very valuable. I mean, it's a personal interest for me as well. Although all the, Anything to do with the water and, and learning through that, that modality of water is, Is quite amazing and unique too, especially when it comes to the meditative aspect and the, The, The. The idea of using water as a means to confront yourself, I think is.
But also amazing, right?
Yeah.
[00:29:50] Speaker A: I like the term lean in. It's a way nicer than confront.
[00:29:54] Speaker B: Yeah, yeah, true.
[00:29:55] Speaker A: Lean into yourself. Absolutely gently with softness. Yeah.
I've built a course that talks about bringing the ocean to the land. And I've also written a book that is in the process of being edited, hopefully to be published soon. So I'm excited about those things.
[00:30:11] Speaker B: Oh, that's great. Well, I guess on that topic, where. And how can the listeners get in touch with you? Should they really love what you're, what you're saying and how you can help them? How can they best get in touch with you? Please, Elle.
[00:30:23] Speaker A: Yeah. So Instagram and Facebook is all called the Mermaid Connection. I have a website that's themermadeconnection.com and all my details are on there. You can send me a message, a private message or an email, or you can just have a look at the content and. Yeah, I would love that.
[00:30:41] Speaker B: Got it. So that's mermaidconnection.com Correct. Okay. Well, thank you very much for being here today, Jared, and I really appreciate it. It's been another great listen, hearing people's stories and yeah, it's just, it's always awesome to hear where people come from and where people are going with their. With their journey in business and just their life in general. So thank you for being here, El.
[00:31:04] Speaker A: Thank you so much for having me. It was really lovely to meet you guys.
[00:31:08] Speaker C: Thanks, El.
[00:31:10] Speaker B: Right, guys. Well, thank you very much for being on this podcast today. You heard from Elle? If you want to get in touch with Elle, I do suggest that you reach out to themermadconnection.com we'll give you the link when we, when we share this with you as well. But if you're also looking for help in your business and you're looking for sparking that big idea, or if you need some guidance as to putting together a plan to help achieve more customers or growth, you can reach out to us. We got boardroom sessions that are available three per week and we can work out a time, no obligation for you whatsoever. It's timeless creative.comboardroom. that's Thomas creative.comau forward slash boardroom. Thank you so much, guys. Really appreciate you being here and look forward to seeing you on the next journey.
[00:31:57] Speaker A: You've been listening to the Brand Alchemy podcast with your hosts, Jared Asher and Jarrod Brake. For more information or to request your spot as a guest speaker, go to www.timelesscreative.com.
[00:32:21] Speaker B: Party.
